Contrary to popular belief, simply existing on Instagram isn’t enough. If you intend to capitalize on the enormous reach and influence of this unique social network, you need to formulate a comprehensive and cohesive strategy. All of which begins with creating a strong and lasting first impression.
Growing your brand on Instagram ultimately means doing whatever it takes to build a large and engaged audience. The problem is that it’s practically impossible to make this happen if you don’t already have plenty of Followers. With such a huge competition, it’s hard to be taken seriously if you lack invaluable social proof.
Of course, there’s more to it than simply accumulating Followers alone. Success on Instagram means finding a way to engage and retain the attention of your target audience, providing them with something they can’t find elsewhere.
Once again, the fact that you’re up against such enormous competition makes this quite the challenge. So with this in mind, what follows is a brief rundown of seven simple yet effective marketing tips to help grow your brand on Instagram starting right now:
1. Share Quality Content Consistently
Right off the bat, nothing matters more than creating and sharing a steady stream of high-quality content. It’s important to remember that Instagram audiences, in general, aren’t simply there for the sake of it. Instead, they turn to Instagram for entertainment, amusement, research, socializing and so on.
If you can’t provide them with the content they need, they’ll find it elsewhere. It’s, therefore, a case of thinking carefully about the content you share, questioning its relevance and value. If you’re immensely proud of it and confident it serves some kind of purpose, publish it.
if it’s in any way generic or uninspiring, don’t bother. All the marketing in the world cannot and will not make up for lack of quality content.
2. Monitor Hashtags in Your Niche
The strategic use of hashtags can and will make a difference to your performance on Instagram. Nevertheless, it’s up to you to keep an eye on the most popular and valuable hashtags within your niche at the time. You don’t want to fall into the trap of overusing hashtags or misleading Instagram users with hashtags of no relevance.
Nevertheless, you could probably benefit from stepping up your hashtag strategy and considering your use of hashtags more carefully. Keep an eye on the hashtags being used by the more successful brands in your niche and consider following their example.
3. Give Something Away
One of the best ways of driving engagement as a business or brand on Instagram is to give something away. The reason being that the vast majority of people are powerless against the prospect of a freebie. Even if it’s something relatively simple, the idea of getting something for nothing appeals to just about everyone.
Think about something you could give away that would generate interest in your profile and your content. Market your promotion as heavily as possible, stay involved in the conversation throughout and make a big deal of your announcement regarding who wins and so on. It’s a tried, tested and trusted strategy that almost always delivers.
4. Buy Instagram Followers
Of course, you could always guarantee yourself a much bigger audience on Instagram by going ahead and buying Followers. It’s simply a case of tracking down the best site to buy Instagram Followers, placing your order and watching as they’re added to your account over the course of a few days.
Contrary to popular belief, buying Instagram Followers can be enormously effective. It’s simply a case of gauging your expectations realistically. When you buy Instagram Followers, you’re not actually buying active and engaged customers.
Instead, it’s a case of keeping up appearances – boosting the size of your audience to create a much more credible impression of your performance and popularity. The bigger your audience, the more likely you are to appeal to other Instagram users.
5. Promote Your Account
Technically speaking, Instagram is a promotional platform in its own right. Nevertheless, success on Instagram means making an effort to promote your account and your content elsewhere. You need to use as many channels as possible to market your Instagram presence, rather than expecting people to find you purely at random.
If you have an active presence on Facebook, Twitter and so on, use it to your advantage. If you operate a dedicated website or online store of some kind, direct as many people as possible to your Instagram. It’s also wise not to forget how powerful and influential certain offline marketing channels can be.
6. Ask for More Followers
Sometimes, the key to success lies in being as direct and forward as possible. In this instance, there’s really nothing to stop you asking people to follow you outright. If they come across your content or anything you have to offer and are suitably impressed, why not include a CTA requesting that they follow you?
You’ll typically need to offer some kind of incentive – the opportunity to keep up with the latest news, access exclusive special offers and so on. Nevertheless, boosting your performance, your position and your popularity on Instagram is often as simple as asking the right people to take action.
7. Be Consistent
Last but not least, the importance of consistency cannot be overstated. It isn’t enough to randomly publish quality images, comments and so on at irregular intervals when you feel like it. Instead, you need to get into some kind of rhythm that creates a sense of familiarity and regularity.
The more active and consistent you are on Instagram, the more likely they are to both take you seriously and keep coming back for more. Create a schedule and stick to it like glue. Whether you intend to publish content five times a week, twice a day or once every couple of hours, it’s up to you to keep things as consistent as possible. Research has shown on multiple occasions that consistency can (and often does) make a huge difference.